|
Market Analysis
Our accurate and comprehensive marketing analysis weighs and measures
many factors to determine a realistic price for your property.
One of the most common mistakes owners make
is selecting an agent who agrees to list their house at the highest
price. Remember, the
market determines your home’s value, not the agent.
Home Preparation
Preparing for the Sale … Preparing for Showing
We will counsel you on what to repair replace
or improve. Some modifications will improve sale-ability, but not
value – and vice versa. It’s
our goal to uncover opportunities to do both. This is information
you need in order to make wise decisions.
Although most real estate agents pay little attention to this aspect
of the sales process, we know that the first few seconds a buyer enters
your home are critical. We assist you in preparing for that all-important
first impression.
Marketing
We believe the more people see your house, the better our chance of
achieving your goals. What do we do to make sure this happens?
- Home Marketing Plan: This is customized
specifically for your property. We inform prospective buyers
of the features and lifestyle
benefits of your home in order to achieve the highest possible
sales price.
- Multiple Listing Service: All the essential details
of your home are submitted in both the Macomb County and Oakland
County Multiple
Listing
Services, assuring maximum exposure to more than 21,000 area
agents and their prospects.
- Direct Mail Marketing: A customized direct
mail campaign will market your property to buyers and agents.
We’ve
found that many sales come from people your neighbors know;
depending on location of your
home or condo, your listing will be mailed to 200 to 500 neighbors.
- Sellers need for their home to gain the widest
exposure possible. The majority of homes listed by realtors received
an
average of
only two ads during the listing period. It is not just quantity, but quality
that get buyers to your front door. In our marketing approach,
the various types of advertising my clients can expect is outlined. I
believe it is the most effective program available. See
what you think.
- Outdoor
Promotion: Our lawn sign is one of the most distinctive in the
marketplace. The website info and 7 day, 24 hour hotline
number are clearly visible on the sign. (See below for hotline info.) Directional
signs are placed when city ordinances allow.
- 24-Hour Hotline
Audio Tour: A toll-free 1-800 number is assigned to your home.
It offers buyers a no-pressure way to obtain information
on your property twenty-four hours a day, seven days
a week. This touch-tone access allows us to tell the prospect about
your home while
giving us an opportunity to find out more about the
buyer. “Electronic
call capture” obtains each caller’s name
and telephone number for prompt follow-up. This system
helps
screen, allowing
only the serious buyers into your home. It also tracks
the volume of calls,
providing insight on what future action might be taken
to make your home more marketable.
- Internet Promotion: Homebuyers
searching the web will be able to find your home. We
have acquired enhanced placement on Realtor.com
the nation’s largest real estate database. (This is a feature only
a handful of Michigan agents subscribe to.) All our
listings on Realtor have multiple photos and full text display. Your listing
will also
appear in several local and national databases.
- Promotional
Brochure: We create a detailed, eye catching full color brochure to highlight
your home's features and benefits.
Status Updates
You will receive buyer and agent feedback as we obtain it by email
or phone. Every month you will be sent a copy of every ad that appears
for your home and a complete readout of 1-800 calls on your property.
You will also be informed when certain marketing activities have
been completed and will be advised of changes in market conditions.
Contract Negotiation
Attention to your best interests is paramount when offers are presented.
Price is just one of many aspects to consider; buyer qualification
determines if the sale will go to closing.
Due to our expertise in negotiation, most of the homes in our market
area typically sell for 1% to 2% more than the competition.
Closing The Transaction
Coordination of all details after acceptance of the offer is vital;
many home sales fall through because details are overlooked.
Everything must be in order - mortgage payoffs,
title work, and appraisal. The buyer’s mortgage progress must
be progressing as calculated, closing documents must be inspected
for accuracy, the final water
bill should be ordered, gas and electric transferred and rent escrow
figured in. And all of it must be completed on time.
Our closing coordinator oversees the details so sellers will get
their checks and buyers will get their keys as planned. |
